{"id":23857,"date":"2017-06-27T10:15:57","date_gmt":"2017-06-27T09:15:57","guid":{"rendered":"http:\/\/actubusinessangels.com\/?p=5722"},"modified":"2017-06-27T10:15:57","modified_gmt":"2017-06-27T09:15:57","slug":"paris-business-angels-et-sirs-poursuivent-laventure-avec-adledge","status":"publish","type":"post","link":"https:\/\/www.franceangels.org\/en\/article\/paris-business-angels-et-sirs-poursuivent-laventure-avec-adledge\/","title":{"rendered":"Paris Business Angels et SIRS co-investissent pour soutenir Adledge !"},"content":{"rendered":"<p>En bouclant un nouveau tour de table de 1 million d\u2019euros, Adledge compte acc\u00e9l\u00e9rer le d\u00e9veloppement de ses applications de mesure de visibilit\u00e9 pour la publicit\u00e9 digitale et se renforcer \u00e0 l&#8217;international.<!--more--><\/p>\n<p>La SAS bas\u00e9e au Mans \u2013 avec un bureau commercial \u00e0 Paris \u2013 et sp\u00e9cialis\u00e9e dans la mesure de la qualit\u00e9 de diffusion de la publicit\u00e9 digitale est soutenue par plusieurs de ses <strong>investisseurs historiques<\/strong>.<\/p>\n<p>Sur la liste figurent les r\u00e9seaux <a href=\"http:\/\/www.parisbusinessangels.com\/\" target=\"_blank\" rel=\"noopener\">Paris Business Angels<\/a> et <a href=\"http:\/\/www.sirs-ba.org\/portfolio\/\" target=\"_blank\" rel=\"noopener\">SIRS Business Angels<\/a> (Soci\u00e9t\u00e9 des investisseurs des rives de Seine), ainsi que la holding industrielle One Stone \u00e9tablie \u00e0 Suresnes (Hauts-de-Seine).<\/p>\n<p>Positionn\u00e9 sur un march\u00e9 o\u00f9 \u00e9voluent des r\u00e9f\u00e9rences comme Google et AppNexus, Adledge a segment\u00e9 son offre en deux briques.<\/p>\n<p>La premi\u00e8re concerne l\u2019\u00e9valuation de la visibilit\u00e9 des campagnes <em>display<\/em>. Une m\u00e9trique r\u00e9clam\u00e9e par les agences*, mais aussi par certains annonceurs qui n\u2019ach\u00e8tent plus qu\u2019au vCPM (\u00ab visible CPM \u00bb).<\/p>\n<p>La seconde doit permettre de g\u00e9rer la r\u00e9putation des marques en identifiant les contextes d\u2019apparition publicitaire dommageables\u2026 et en masquant une annonce si l\u2019impression est jug\u00e9e ind\u00e9sirable.<\/p>\n<p>Donnant l\u2019exemple d\u2019une agence m\u00e9dia qui a d\u00fb r\u00e9agir \u00e0 un scandale touchant un client du secteur bancaire, la soci\u00e9t\u00e9 affirme exploiter une soixantaine de m\u00e9triques avec, dans la boucle, \u00ab plus de 400 annonceurs \u00bb.<\/p>\n<p>Non rentable selon ses derniers r\u00e9sultats financiers connus (56 500 euros de pertes sur un C.A. de 769 000 euros pour l\u2019ann\u00e9e 2015),<\/p>\n<blockquote><p>Adledge \u00ab va cro\u00eetre tr\u00e8s fortement dans les 18 mois \u00e0 venir \u00bb, affirme Nathalie Le Borgne, fondatrice de l\u2019entreprise en 2008 \u2013 et aujourd\u2019hui pr\u00e9sidente ;<\/p><\/blockquote>\n<p>Laurent Blanc, actuel directeur des op\u00e9rations, avait rejoint l\u2019aventure en 2012.<\/p>\n<p>Au-del\u00e0 de la visibilit\u00e9, la qualit\u00e9 de diffusion d\u2019une annonce s\u2019exprime en termes de conformit\u00e9 au plan m\u00e9dia ou encore de respect de la zone de chalandise et du <em>capping<\/em>. L\u2019int\u00e9r\u00eat \u00e9tant, pour les utilisateurs, de pouvoir d\u00e9finir leurs propres m\u00e9triques de performance, au-del\u00e0 de celles \u00e9dict\u00e9es par l\u2019IAB.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En bouclant un nouveau tour de table de 1 million d\u2019euros, Adledge compte acc\u00e9l\u00e9rer le d\u00e9veloppement de ses applications de mesure de visibilit\u00e9 pour la publicit\u00e9 digitale et se renforcer \u00e0 l&#8217;international.<\/p>\n","protected":false},"author":114,"featured_media":5729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[85,86],"tags":[316,75,107,317,318],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paris Business Angels et SIRS co-investissent pour soutenir Adledge ! - France Angels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franceangels.org\/article\/paris-business-angels-et-sirs-poursuivent-laventure-avec-adledge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paris Business Angels et SIRS co-investissent pour soutenir Adledge ! 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