{"id":7734,"date":"2018-02-28T11:46:30","date_gmt":"2018-02-28T10:46:30","guid":{"rendered":"http:\/\/actubusinessangels.com\/?p=7734"},"modified":"2018-02-28T11:46:30","modified_gmt":"2018-02-28T10:46:30","slug":"la-start-up-gemmyo-a-ouvert-un-pop-up-store-au-printemps-dou-il-est-possible-de-repartir-avec-son-bijou","status":"publish","type":"post","link":"https:\/\/www.franceangels.org\/en\/article\/la-start-up-gemmyo-a-ouvert-un-pop-up-store-au-printemps-dou-il-est-possible-de-repartir-avec-son-bijou\/","title":{"rendered":"La start-up Gemmyo a ouvert un \u00ab pop-up store \u00bb au Printemps d&#8217;o\u00f9 il est possible de repartir avec son bijou."},"content":{"rendered":"<p style=\"text-align:justify;\">La start-up <a href=\"https:\/\/www.gemmyo.com\/\">Gemmyo<\/a> accompagn\u00e9e par <strong>Paris Business Angels<\/strong> qui vous permet de commander des bijoux sur-mesure sur internet franchit une nouvelle \u00e9tape de son d\u00e9veloppement<\/p>\n<p style=\"text-align:justify;\"><!--more--><\/p>\n<p style=\"text-align:justify;\">Au rez-de-chauss\u00e9e du Printemps Haussmann \u00e0 Paris, une grosse t\u00eate de chat stylis\u00e9e, rose vif, attire l&#8217;oeil. La mascotte de&nbsp;Gemmyo, la marque de joaillerie nouvelle g\u00e9n\u00e9ration, domine l&#8217;espace \u00ab pop-up \u00bb qu&#8217;elle a ouvert jusqu&#8217;au 18 mars. A c\u00f4t\u00e9 des vitrines de bijoux o\u00f9 la gamme Gemmiaou, dont la forme reprend justement le minois du f\u00e9lin, est bien repr\u00e9sent\u00e9e, tr\u00f4ne un distributeur de bonbons aux couleurs pastel r\u00e9pondant au rose clair des b\u00e9rets port\u00e9s par les jeunes femmes charg\u00e9es de pr\u00e9senter la marque.<\/p>\n<p style=\"text-align:justify;\">Avec ce&nbsp;point de vente \u00e9ph\u00e9m\u00e8re, la maison, dont le socle reste sur la Toile, franchit une \u00e9tape. En effet, il est possible d&#8217;en repartir tout de suite avec le bijou de son choix. Alors que le mod\u00e8le de l&#8217;entreprise repose plut\u00f4t sur une&nbsp;absence de stock. La fabrication des produits, jouant le sur-mesure dans le choix des pierres et du m\u00e9tal, ne d\u00e9marre qu&#8217;\u00e0 la commande. Mais le d\u00e9veloppement de pi\u00e8ces de petite joaillerie lui permet d&#8217;\u00e9largir son spectre.<\/p>\n<p style=\"text-align:justify;\">Gemmyo a commenc\u00e9 \u00e0 mettre un pied dans la vie r\u00e9elle en 2015 en ouvrant une&nbsp;premi\u00e8re boutique&nbsp;rue de Seine dans le sixi\u00e8me arrondissement parisien. Une adresse con\u00e7ue comme une destination plut\u00f4t que comme une vitrine.&nbsp;\u00ab Les clients nous connaissent par le web mais&nbsp;certains ont envie de voir de pr\u00e8s les bijoux et de les essayer. C&#8217;est un outil de r\u00e9assurance qui permet de leur proposer une exp\u00e9rience et de les accompagner dans le sentiment de cocr\u00e9ation de ce qu&#8217;ils ach\u00e8tent \u00bb, souligne&nbsp;<strong>Pauline Laigneau<\/strong>, cofondatrice de l&#8217;entreprise. Ils y passent ensuite leur commande, comme ils le feraient de chez eux, et peuvent se faire livrer aussi bien dans le magasin qu&#8217;\u00e0 domicile.<\/p>\n<p style=\"text-align:justify;\">Le principe a tellement bien fonctionn\u00e9 qu&#8217;un deuxi\u00e8me lieu a ouvert \u00e0 Lyon en juin 2017. \u00ab&nbsp;Nous allons continuer dans d&#8217;autres villes \u00bb, indique la jeune femme. Bordeaux, Toulouse ou Marseille mais aussi \u00e9ventuellement Bruxelles font partie des endroits potentiels. L&#8217;objectif est aussi de p\u00e9renniser la pr\u00e9sence au&nbsp;Printemps Haussmann&nbsp;pour toucher d&#8217;autres client\u00e8les.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La start-up Gemmyo accompagn\u00e9e par Paris Business Angels qui vous permet de commander des bijoux sur-mesure sur internet franchit une nouvelle \u00e9tape de son d\u00e9veloppement<\/p>\n","protected":false},"author":114,"featured_media":7733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[158,87],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La start-up Gemmyo a ouvert un \u00ab pop-up store \u00bb au Printemps d&#039;o\u00f9 il est possible de repartir avec son bijou. - France Angels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franceangels.org\/article\/la-start-up-gemmyo-a-ouvert-un-pop-up-store-au-printemps-dou-il-est-possible-de-repartir-avec-son-bijou\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La start-up Gemmyo a ouvert un \u00ab pop-up store \u00bb au Printemps d&#039;o\u00f9 il est possible de repartir avec son bijou. - 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