Maison Valois Varden se distingue par sa capacité à combiner innovation et tradition dans la création de bijoux et objets mémoriels d’exception, comme les urnes funéraires. Fondée début 2024 pour répondre aux besoins du secteur funéraire, l’entreprise élargit rapidement son offre vers la haute bijouterie, apportant une nouvelle dimension aux objets du souvenir, en collaboration avec des professionnels du secteur.
BFC Angels ont décidé d’investir aux côtés d’Aurore Jeunot, sa dirigeante, pour lui permettre de passer un nouveau palier et d’atteindre ses nombreux objectifs de développement. Maison Valois Varden a également bénéficié du soutien financier d’autres acteurs de l’innovation, tels que Bpifrance notamment.
L’entreprise vise à former les professionnels, à redéfinir les rituels mémoriels et à proposer une approche durable et socialement engagée. Son ambition est de devenir un leader international dans le secteur des créations mémorielles de luxe, un marché de niche à fort potentiel.
Dès sa première année, l’entreprise mise sur son expansion internationale, avec une présence remarquée au Japon lors du salon Endex en août, l’un des plus grands événements d’Asie dédiés au funéraire.
Maison Valois Varden adopte une approche diversifiée pour toucher différents segments de marché. Dans le secteur funéraire, elle se positionne en BtoBtoC, collaborant avec les professionnels pour proposer ses créations aux familles endeuillées. Sur le marché du bijou haut de gamme, l’entreprise privilégie le BtoB, en nouant des partenariats avec des bijoutiers et distributeurs de luxe pour intégrer ses créations dans des circuits prestigieux. À l’avenir, l’entreprise envisage de développer une stratégie BtoC via une plateforme de vente en ligne.
Maison Valois Varden continue d’évoluer en combinant innovation, luxe et tradition, avec l’ambition de redéfinir le bijou mémoriel de prestige à l’échelle internationale.
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