Bretagne Sud Angels est ravi d’avoir accompagné depuis son lancement Veloc’Ouest et leur souhaite une belle aventure dans la suite de leur développement.
Veloc’Ouest, qui sont-ils ?
L’entreprise propose la livraison de vélos à domicile et en itinérance en Bretagne et dans toute la région Grand Ouest. En 2015, Jérôme Gainche souhaite opérer un changement de carrière, après avoir travaillé au sein du groupe CASINO et DANONE dans des fonctions de direction commerciale régionale et plurirégionale. Ainsi il saisit l’occasion d’acquérir un loueur de vélos sur l’Île d’Arz (CA de 0,2 M€ en 2015), première pierre dans la construction du Groupe Veloc’Ouest actuel.
Un mix d’activité équilibré entre B2C (60% du CA) et B2B (40%) :
- Activités B2C : location en boutiques, location avec livraison à domicile, ventes de vélos reconditionnés.
- Activités B2B (environ 200 clients professionnels partenaires ; parcs gérés de 2 à 50 cycles) : location longue durée (LLD auprès des acteurs du tourisme et des entreprises dans le cadre de leurs démarches RSE), maintenance.
Depuis, au moyen plusieurs rachats de petits fonds de commerce et d’ouvertures de boutiques et de points de location, Jérôme a consolidé et affirmé la place de leader indépendant du Groupe Veloc’Ouest dans le Grand Ouest et le Sud de la France en atteignant un CA consolidé 2023 de 2,1 M€. Par une politique de croissance externe active et le déploiement des « best practices » du Groupe Veloc’Ouest, son ambition est désormais de construire un groupe de taille nationale, leader en B2C et B2B dans la location de cycles.
L’ambition de Veloc’Ouest
L’ambition de l’entreprise est de devenir le leader national de la location de cycles B2C et B2B (acteurs du tourisme, entreprises), avec un chiffre d’affaires de 6 M€ à horizon 2029.
Pour parvenir à cette belle ambition, Veloc’Ouest va se développer sur deux axes stratégiques :
- L’extension du maillage géographique par une politique de croissance externe active
- L’accélération du développement organique (déploiement des « best practices ») du groupe sur ses 4 métiers principaux
« Jérôme Gainche a eu dès le début de sa présentation lors de son pitch en 2016 une vision claire pour l’avenir de son entreprise en anticipant les tendances du marché de la mobilité douce. La maturité, les compétences de Jérôme et les perspectives favorables qui avait de forte chance de connaitre une croissance rapide pour l’entreprise, ont consolidé nos membres à accompagner Veloc’Ouest. » annonce Pierre Roudaut, Président de Bretagne Sud Angels
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